SPP 087 – Best Self-Publishing Lessons of 2013

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_87.mp3 Podcast: Play in new window | Download Because this is our last show of 2013 (and we’ll be skipping next week’s show so that we can sleep and see our families after ending this year at an insane pace), we wanted to use it to wrap up some of the things we’ve learned. It’s kind of a hodge-podge this week, because “what we learned” spans the gamut, but a few highlights were: 1. Producing a ton was the right choice for 2013 (for us), but now that we have a ton of stuff, we need to turn to promoting it next year. 2. We made some choices with funnel-starters (primarily with the free introductory story Vengeance that leads into the full novel Namaste) that weren’t terribly wise in retrospect. You’ll hear the story of how we changed Vengeance to what you see today (instead of seeing its old name and cover, for Namaste: Prelude) and why we did it. 3. Season 2 production on our works next year is, we hope, where the big rewards lie. 4. Our somewhat spontaneous decision to write our definitive self-publishing guide Write. Publish. Repeat. (which you should read if you haven’t already; look at those reviews!) was the best “growth-hacker” move we made all year. And a bunch more. Happy holidays everyone, and we’ll see you in 2014! You can get the video version...

SPP 086 – YouTube for Writers with Amy Schmittauer (“The Schmittastic Episode”)

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_86.mp3 Podcast: Play in new window | Download This week’s guest was Amy Schmittauer, who had some awesome ideas and suggestions for writers looking to expand their reach with the use of YouTube. We talked about a variety of approaches, from using videos to bond with existing readers and deepen that connection with true fans to using YouTube for lead-gen. We also talked about when to create multiple YouTube channels, what to do about trolls (Amy seems to take them on directly and make friends, an approach whose simple efficacy punched us in the face), when to split videos up in order to get more search engine traffic, how to piggyback on popular topics, and more. Here’s where you can check out more about Amy and what she does: • Her prime YouTube channel, Sexy Savvy Social • Her personal vlog entries, so you can get a feel for that approach • Her iPhone videos channel, which we also mentioned, for a third style • And of course, Amy’s business Vlog Boss Studios We’re looking to expand into YouTube more in 2014 with the awesome stuff Amy told us about! You can view the video version...

SPP 085 – Post-Launch Wrap-Up

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_85.mp3 Podcast: Play in new window | Download We started this week’s show by talking about how awesome all of you are. Seriously. Our listeners (and readers) are the best. We recorded this episode the day after the launch of our new book, Write. Publish. Repeat: The No-Luck-Required Guide to Self-Publishing Success, and not only did the book do phenomenally well (went as high as #62 on the overall Kindle store list and stayed in the Top 100 for days), but the excitement and kudos from all of you were amazing, so thank you. This show was a mess otherwise, though — partially because Sean and I were giddy and sleep-deprived. So we talked about a lot of stuff too scattered to detail here, much having to do with launching, what worked and what didn’t, etc. We also talked about when you shouldn’t follow our advice and the time the gas station Dave worked at caught on fire. Because that’s relevant. You can view the video version...

SPP 084 – Positioning Your Book for Maximum Exposure

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_84.mp3 Podcast: Play in new window | Download First things first: our comprehensive self-publishing guide Write. Publish. Repeat: The No-Luck-Required Guide to Self-Publishing Success is now available! (That’s the Amazon link. It’s also on the other stores, as well as in print.) This book is as good as we could make it, folks. As of right now, it’s pretty much everything we know about how to build a business in the indie publishing world. For the first two days — December 5th and 6th — Write. Publish. Repeat. will be on sale for half price ($2.99 instead of $5.99). During that same time, it will also come with a bonus book: Sean’s Writing Online, which is the freelancing companion to the new book. We’d like to ask you all a favor. If you enjoy this podcast and have gotten something out of it, PLEASE HELP US SPREAD THE WORD. Twitter, Facebook, your blogs, your email list, your crazy grandmother, whatever… please tell folks you know about Write. Publish. Repeat. Anyway, be sure to get your copy of Write. Publish. Repeat. now, before the price goes up and the bonus goes away. On today’s show, we talked about positioning your book. We talk about our reasons for changing the name of Chupacabra Outlaw to it’s new name of Cursed, then tell the story about how Write. Publish. Repeat. might have been named The Fiction Formula … and why. It’s mainly for fiction writers (though we specifically added a lot for nonfiction writers too), and there was nothing about that in the title. So we had a dilemma. We’ll also talk...

SPP 083 – How to Launch a Book

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_83.mp3 Podcast: Play in new window | Download As of the day this episode goes live, we’re officially just one week away from the launch of our comprehensive self-publishing bible Write. Publish. Repeat: The No-Luck Guide to Building a Self-Publishing Career. In this episode, appropriately, we talk about how we’re launching this book and how that launch compares to the last proper “launch” Sean and Dave did — the Yesterday’s Gone Season One launch two years ago. We talk about how we don’t normally “launch” our books, how we may in 2014, and how fiction launches differ from nonfiction launches. We also talk a lot about networking, and how you can do it very wrong and look like a shitbag, versus doing it right and just being a cool person. You can check out the video version...

SPP 082 – Censorship and Compromising Your Work

http://traffic.libsyn.com/selfpublishingpodcast/spp_episode_82.mp3 Podcast: Play in new window | Download This week, we talked about an article we read about censorship by major booksellers and the corresponding self-censorship that some authors are doing to keep their books visible. We also talked about the “chilling effect” that occurs when authors start to watch what they say. We also had two requests this week, for those of you who are awesome enough to be our listeners and want to support us: 1. We need to get the first in our co-authored series The Future of Sex with Lexi Maxxwell price-matched as free, and we need your help to do it. Please go here to see it on Amazon, then scroll down to the “product details” (below the row of “customers also bought” images), and click the final text link in that section, just above the reviews… the one that says “tell us about a lower price.” Then fill it out and give Amazon this link, which is the same product for free on B&N. 2. If you have a website, a podcast, or access to a group of writers on social media and would be willing to help us spread the word about our “how to build a career in self publishing” book Write. Publish. Repeat. when it launches on December 5-6, we’d love to send you a beta copy for review. If writing such a review (or generally getting the word out) would be appropriate with your audience, please just contact us and let us know! And THANKS! You can view the video version...